Darts Corner And Bullseye Agree New Deal

Darts Corner is pleased to announce a multi-year deal with Bullseye as a retail partner for officially licensed darts products.

The iconic darts TV gameshow has been commissioned for a full-length series on ITV later this year, following a hugely successful Christmas special in 2024 which featured darts superstar Luke Littler.  England cricket legend Freddie Flintoff returns as the host for the new series, along with Richard Ashdown as the scorer.

Bullseye has a long and rich history in the world of darts dating back over 40 years. The British darts-themed TV show first aired on ITV from 1981 to 1995, attracting audiences of up to 20 million viewers during its first peak.

The darts gameshow was created by Andrew Wood and in each episode three pairs, made up of one amateur darts player and one quiz expert, compete against each other in a series of darts games and quizzes to win prizes.

A who’s who of darts stars have appeared as guests on Bullseye over the years, including the 16-time world champion Phil Taylor, five-time world champion the late Eric Bristow, and other household names like Bobby George, John Lowe, Jocky Wilson and Trina Gulliver.

Darts Corner’s Bullseye range is perfect for fans of the show both young and old, with darts, flights, shirts, cases, mats and surrounds all included in their super smashing great collection of officially licensed products.

Laura Wood, the Managing Director of Bullseye Group Limited, said: "I am absolutely delighted to be partnering with Darts Corner as the official retail partner for Bullseye licensed darts products. With Bullseye returning to ITV and a new generation of fans discovering its charm, this collaboration couldn’t be better timed.

"Darts Corner's expertise and reach in the darts world make them the perfect partner to bring our officially licensed Bullseye products to life. It’s a fantastic opportunity to celebrate Bullseye’s legacy while connecting with both long-time fans and newcomers alike."

Craig Heenighan, Darts Corner’s Managing Director, said: “Darts Corner are delighted to be the official retail partner for Bullseye products.

“As the UK’s largest retailer for darts equipment, we are honoured to be partnering with such an iconic brand that has been synonymous with the heritage of darts in this country for decades – everyone loves a bit of Bully!”